30 years ago, NAD (originally an acronym for New Acoustic Dimension) set out to create a new kind of audio company. They were a group of audio-industry veterans: manufacturers, retailers, distributors, and — above all — listeners. NAD were driven by passion for great sound and by the desire to cut through the marketing hype and over-elaboration that had become pervasive in the audio industry. NAD wanted to provide what people really wanted instead of what they were being sold.
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